It is crucial for IT owners to deliver data and process management with efficiency and security, as chief marketing officers aim to reach their customers using mobile apps that provide new ways to interact with services and products. To marketers and their development team, the complexity of data is someone else’s problem; they wish only to combine the most useful information as possible into apps and make, say, banking customers enjoy deep, fulfilling experiences when managing accounts on their mobile phones. The traditional ways to deliver that data are joined by methods oriented on cloud platforms that require data to fully serve business goals. These methods, immensely powerful, can nonetheless distract companies and overburden staff and misuse resources.
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