Healthcare is now a consumer-driven market. Consumers today are better informed about healthcare. They have choices and expect a seamless treatment and administrative experience.
This can be challenging, though, because a single patient’s outcome usually results from the actions of multiple, independent healthcare organizations. Each organization, from providers to payers – and everyone in between – has to rapidly differentiate their service offerings and provide a unified front to succeed in this ever changing, connected consumer world. In reaction, business models are changing to accountable care organizations and bundled payments. At the same time, healthcare organizations need to reduce integration costs, meet regulatory standards and ensure the security of personal information.